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Educate https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/ca9fa092-195b-4b36-b9d4-a34d9265de57/ICT-Figma-next-visits.jpg Aspen Interactive Consult Tool - The Plan Create a digital, interactive experience built on the foundations of what we know creates a successful consultation. There were several key considerations when building the experience: Key foundations of a great consult By leveraging the experience and knowledge of our field and clinical teams, we were able to pinpoint the key aspects that we know create a great consultation. This included hearing from Office Managers what questions they get asked about the most about our various service lines and understanding from a patient perspective, what triggers interest and excitement to say, “yes!” to treatment. Increase Health Literacy People only remember 10% of what they hear, but about 80% of what they see. A lack of patient understanding contributes to a lack of treatment acceptance. Providing clear, concise visuals to help patients quickly understand treatment options was a critical part in how ICT was designed. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/24622d01-7882-4290-9d21-d24857c223a8/ICT-Figma-finance-integration_Page_4.jpg Aspen Interactive Consult Tool - High Empathy & Human Connection ICT was not designed to be handed over to the patient to click through independently. Rather, the conversation continues to be OM-led, with ICT sitting between the OM and patient as a supporting resource throughout the consultation. We kept this key aspect in mind as we designed the experience. For example, the copy was crafted to be easily scannable; not for the patient to sit there and read, but rather as a quick reminder to the OM of what points to hit on in order to reinforce empathy. High-impact lifestyle visuals were created for the patient to absorb as the OM is speaking, to begin seeing themselves in these stories of what’s possible with an Aspen solution. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/cb1c2b3a-c359-4dcb-a276-66a649b17405/Screenshot+2026-03-26+114325.png Aspen Interactive Consult Tool - Time efficiency We of course, needed to be very conscience of adding any time to the consultation process with ICT. We knew that every second counts during this critical stage of the patient visit. With that, we designed the tool to be flexible to meet the patient where they’re at. The navigation was designed to be simple and easy for Office Managers to quickly pivot between pages to answer any specific questions from the patient. The tool was designed as a responsive website, so staff has the flexibility to show assets, such as the introduction videos, from any device. 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Style Guide Assisted in development of the new logo, color palette and typography. Web Execution Created 100+ wireframe samples that drove the development roadmap. Design System Documented all new approved UI patterns, typography, colors, logos and components into a Figma design system. This design system is shared across all digital mediums - Including social, email and web channels. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/85d6fa62-e7e4-45bc-91d5-b8c6cbbdaea8/tr-home.PNG Things Remembered Full Site Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/727ecbf6-9f22-4d45-8673-43fcc1036953/tr-store.PNG Things Remembered Full Site Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/e717c697-eef3-4cd1-9a0e-cf75314c7e03/home2.jpg Things Remembered Full Site Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/e668c1e0-06f7-48ce-ac01-13eaebc9e2f9/tr-desktop.PNG Things Remembered Full Site Design https://redberetcreative.com/all-styles daily 0.75 2025-05-12 https://redberetcreative.com/read-me daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377097104716-HDI53XJVV0DKZ24A3T68/51e453dee4b06abd3403c22e.png Read Me https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377096775448-0L7B4Q54H1VLOGFF1DPR/synthetica+%2820130821%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377096507573-1MU42OOOOGIM9URAJ9D9/515c4225e4b0afec1218b21e.png Read Me https://redberetcreative.com/ecommerce-store-design-1 daily 0.75 2025-08-13 https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/f0d2c936-96a1-4719-ae64-ea7d6d8529aa/gifts-by-price.PNG E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/7d45a3e4-ba89-4cf0-b5cb-6d8ec3dbfa86/best-sellers.PNG E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/bdb2fc7a-c476-4c67-8078-59978070e3ac/mobile-shoppable-header.jpg E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/d88a35ed-7e75-47aa-91b4-98ec259cd7d0/stockings.jpg E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/ddd06446-9960-4cd5-b4fa-462e7ccd8e9d/old-wedding.jpg E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/0ba01ef6-397c-40f3-ba56-dee19bbc45c7/old-wedding2.jpg E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/da43b325-8e53-4806-b8c0-44c5ab524952/new-wedding.jpg E-commerce Store Design (Copy) https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/86061479-8e1a-4e80-94fb-8ae5eae94cd1/new-wedding2.png E-commerce Store Design (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://redberetcreative.com/pmall-site-brand-innovation daily 0.75 2026-05-01 https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/b0a87bb3-7fbc-40be-9c06-019bd52d5d1d/645eef45-9c40-49fb-b006-cb9b496e7576.png Site & Brand Innovation - Innovate https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/1777653724177-A5G019C49HE7AQP0MC3I/photo-first-surveys.png Site & Brand Innovation - Consumer Surveys While we knew we had ground to make up in terms of market-share of consumers under 40 years old, we weren’t yet confident in why we weren’t resonating as successfully with that age group. I kicked off this process by conducting a series of consumer surveys to better understand ‘the why’. https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/1777653761539-O2NRI308QM8GVU0O1F6N/core-concepts.png Site & Brand Innovation - Digital Experience Foundations I conducted competitor analysis and focused surveys around gifting and personalization. Overall, we found that the definition of ‘Personalization’ has rapidly changed between generations. While our oldest demographics visualized ‘Personalization’ as adding a name or a date to a journal, mug, etc., Our younger consumers echoed the importance of identity, meaning and experiences tailored to them. We also discovered that the core of any ‘good gifting’ experience for the gift-giver is the joy of giving the right gift to their recipient https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/96309504-59f8-40ad-b0ca-68fd04b4cafb/Photo%2C+Video%2C+Audio+%26+AI+Gifting+%282%29.png Site & Brand Innovation - The Launch The new Personalization Mall website and brand launched on July 28, 2025. The launched experience included a brand new UI system and information architecture. It also supported experiences to support new product innovations including: - “Photo First” Experience: User is able to upload their photo once and see it previewed on multiple items at a time vs. uploading per product - Photo Books, Prints & Calendars - Video & Audio Gifts: User is able to natively record or upload a video or audio file to a product via QR code - AI Print Studio: User is able to generate any design they can dream of using AI to print on a collection of products https://redberetcreative.com/about daily 0.75 2026-05-02 https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/029b054d-c5e7-4f19-b9d9-5d0613dc9883/Firefly_Create+an+artsy+detail+shot+of+a+red+beret.+Needs+to+convey+sense+of+creativity%2C+arti+879992.png About - About Us https://images.squarespace-cdn.com/content/v1/5c2eb02f9772ae66901018c2/9969b139-0ffd-446a-8c15-c7a49c8cfc56/1a37e344-2913-411d-b043-644e8d5bd537.png About - Meet Our Founder Hi, I’m Kathleen! As a leader in the UX/UI, Product and Graphic Design fields, my career has given me the privilege to learn and grow both in print and digital spaces. From branding, packaging, logo and print materials to user research, wireframing, product management and design systems, I’ve worn many hats (including berets). Each role has deepened my knowledge and perspective of my purpose: Creating usable and beautiful experiences for my customers and their users.